Sam's Club Deal: 79 piece Auto Safety Kit $12.71

We were just in Sam's Club on Ohio (Frisco,TX) and they had their 79 piece JustInCase Auto Safety Kits on sale for only $12.71. It also comes with 365 days of Free roadside assistance.
Just to give to an idea of what a great deal this is, here are some current online prices...
Sear.com $77.91
Amazon.com $37.58
Set includes:
1. Premium carrying case with multi-compartments, reflective strip and stiching. Includes a built in trunk organizer
1. 24 Hour sign and drive roadside assistance
1. Roll of duct tape
1. 8 foot 10 gauge booster cable
1. 12 Foot 4,500 LBS tow strap with one hook and one loop
1. 2 Piece reflective triangle
1. Rubberized flashlight with Krypton bulb
2. Heavy duty D cell batteries
1. 2-in-1 CRV screwdriver
1. 6" slip joint pliers
10. 12' CABLE TIES
1. Pair knit gloves with grip dots
1. Emergency poncho
1. 54-piece first aid kit.
1. 24 Hour sign and drive roadside assistance
1. Roll of duct tape
1. 8 foot 10 gauge booster cable
1. 12 Foot 4,500 LBS tow strap with one hook and one loop
1. 2 Piece reflective triangle
1. Rubberized flashlight with Krypton bulb
2. Heavy duty D cell batteries
1. 2-in-1 CRV screwdriver
1. 6" slip joint pliers
10. 12' CABLE TIES
1. Pair knit gloves with grip dots
1. Emergency poncho
1. 54-piece first aid kit.